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The web page shop.xerox.com had the following in the web site, "Get consistent print quality and reliability with genuine Xerox ink, toner, and maintenance kits." I saw that the website stated " See all best sellers ." They also said " Professional quality color printer, easy to use cartridge-free solid ink. Color all-in-one combines print, copy, scan and fax features into one device. Compact black-and-white multifunction for one or a few users." The meta header had shop xerox as the first optimized keyword. This keyword is followed by xerox printers, xerox multifunction printers, and all-in-one which isn't as important as shop xerox. The other words shop.xerox.com used was supplies. xerox solid ink is included but could not be understood by search crawlers.